U.S. Bancorp Tower
See Things Differently.
Kilograph developed a brand strategy and brand identity for Portland’s iconic USBT “Big Pink” building to steer it into the next generation of work and retail. In addition our team designed and developed a new website and collateral. Referencing this iconic building, its pink facade and the vibrancy and youthfulness of Portland, Kilograph developed an instantly recognizable logo and bold color palette that combines the pink with a vibrant squash, a cool blue and modern neutrals. We carried this boldness over to the website and collateral, infusing everything with blocks of bold color, striking photography and large, modern type.
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