Location: Sacramento, California
The Capitol Mall, designed by Gensler, is a modern 30-story tower with offices, retail and penthouse apartments located in Sacramento, California. This project needed a particularly convincing marketing imagery to communicate their new vision for a site that was closed since a long time.
Kilograph took the challenge and was able to deliver the desired images with a very quick turnaround in order to allow activating the area. We chose to show the building at different times of the day and with a distinct atmosphere. The original photography was largely replaced and 50% painted, as bad weather challenged the desired marketing style for these images.